Brief Explanation

It was for the DM carrying out recommendation which dyes hair to customers. Since there were three employees, the client wanted to make a card with the difference among three persons.

The Brief

There was a request of DM and card work from the beauty parlor.

How the final design was conceived

In order to express change of the hair color, the hole of a hairstyle is made in an envelope. When colored paper is put into inside, it seems that the color of hair changed. The card expressed the difference among three people by the difference among three hairstyles.

Indication of how successful the outcome was in the market

The number of visitors increased 20% over the previous year as an effect of DM and a card. The visitors who apply the color of hair also increased in number 15%.