BALL POINT/FELT TIP/FOUNTAIN PEN

ClientAMNESTY INTERNATIONAL MALAYSIA
ProductHUMAN RIGHTS ORGANISATION
EntrantSAATCHI & SAATCHI Petaling Jaya, MALAYSIA
Type of EntryCorporate or Brand Identity
CategoryA02. Posters
TitleBALL POINT/FELT TIP/FOUNTAIN PEN
Product/ServiceHUMAN RIGHTS ORGANISATION
Entrant Company:SAATCHI & SAATCHI Petaling Jaya, MALAYSIA
Design/Advertising Agency:SAATCHI & SAATCHI Petaling Jaya, MALAYSIA

Credits

Brief Explanation

Convince people to become freedom writers.

The Brief

Every year Amnesty International run a letter writing campaign to encourage more people to take part in their letter writing campaign to help free political prisoners.

How the final design was conceived

The design consists of a pen wherein the ink forms a graphic representation of prisoners. The act of writing therefore frees them.

Indication of how successful the outcome was in the market

As a result of this campaign, Amnesty International received over 1,500 letters pleading the case of political prisoners around the world.

Credits

Name Company Position
Adrian Miller Saatchi/Saatchi Executive Creative Director
Jasphine Chew Saatchi/Saatchi Art Director
Gigi Lee Saatchi/Saatchi Art Director
Primus Nair Saatchi/Saatchi Copywriter
Jasphine Chew Saatchi/Saatchi Designer
Gigi Lee Saatchi/Saatchi Designer
Jasphine Chew Saatchi/Saatchi Illustrator
Jasphine Chew Saatchi/Saatchi Typographer
Gigi Lee Saatchi/Saatchi Typographer
Gigi Lee Saatchi/Saatchi Head Of Design
Lim Tze Hing Saatchi/Saatchi Retoucher
Melissa Gonsalvez Saatchi/Saatchi Account Supervisor
Edmund Leong Untold Images Photographer