Brief Explanation

The communication needed to stand out in a cluttered store environment and highlight the benefit in a simple way

The Brief

To develop in-store communication that focuses on IKEA’s range of storage products and how they help you save space by having everything better organised

How the final design was conceived

The main stairway access to the store presented a great opportunity to be ‘designed’ as a chest of drawers, with everything neatly organized it. It also allowed the message to be conveyed in a “larger than life” manner

Indication of how successful the outcome was in the market

The ‘Staircase drawer’ communication created considerable word of mouth publicity among shoppers, and resulted in higher awareness of IKEAs space saving solutions.