Title | RE-SHIRT |
Brand | CREATIVE JUICE\BANGKOK |
Product / Service | ADVERTISING AGENCY |
Category | A07. Self Promotion |
Entrant | CREATIVE JUICE\BANGKOK (TBWA) Bangkok, THAILAND |
Entrant Company: | CREATIVE JUICE\BANGKOK (TBWA) Bangkok, THAILAND |
Design/Advertising Agency: | CREATIVE JUICE\BANGKOK (TBWA) Bangkok, THAILAND |
Credits |
Name | Company | Position |
---|---|---|
Thirasak Tanapatanakul | Creative Juice\Bangkok (TBWA) | Chief Creative Officer |
Pongsuree Asanasen | Creative Juice\Bangkok (TBWA) | Chief Executive Officer |
Tienchutha Rukhavibul | Creative Juice\Bangkok (TBWA) | Graphic Director |
Parupon Mukdasanit | Creative Juice\Bangkok (TBWA) | Graphic Designer |
Wuthisak Anarnkaporn | Creative Juice\Bangkok (TBWA) | Senior Copywriter |
The environment has become a big issue and many organizations have created environmental friendly appliance as their corporate gift. The objective is to reinforce our core value which is outstanding creativity.
To develop a New Year's Gift for clients of Creative Juice\Bangkok.
People are trying to find a way to help, by reusing\recycling. One of the most common things people reuse are t-shirts, but usually only as a dustcloth. A t-shirt with a variety of cut and fold, or "Do-It-Yourself useful designs", e.g. coin purses, slippers, or heat gloves. This makes the t-shirt more useful than a simple dustcloth. The recycled paper packaging is designed to be used as shoe trees and the cardboard inside can be used as a mouse pad.
500 t-shirts were initially produced and distributed to 25 clients. As the t-shirt were worn, visibility and word of mouth spread, and we received numerous requests for more. Another 2,000 were distributed. The creativity was well reflected through the gift, that our client's responses were to continue to provide them with high quality creative work like this.