RE-SHIRT

Short List
TitleRE-SHIRT
BrandCREATIVE JUICE\BANGKOK
Product / ServiceADVERTISING AGENCY
CategoryA07. Self Promotion
EntrantCREATIVE JUICE\BANGKOK (TBWA) Bangkok, THAILAND
Entrant Company:CREATIVE JUICE\BANGKOK (TBWA) Bangkok, THAILAND
Design/Advertising Agency:CREATIVE JUICE\BANGKOK (TBWA) Bangkok, THAILAND

Credits

Credits

Name Company Position
Thirasak Tanapatanakul Creative Juice\Bangkok (TBWA) Chief Creative Officer
Pongsuree Asanasen Creative Juice\Bangkok (TBWA) Chief Executive Officer
Tienchutha Rukhavibul Creative Juice\Bangkok (TBWA) Graphic Director
Parupon Mukdasanit Creative Juice\Bangkok (TBWA) Graphic Designer
Wuthisak Anarnkaporn Creative Juice\Bangkok (TBWA) Senior Copywriter

Brief Explanation

The environment has become a big issue and many organizations have created environmental friendly appliance as their corporate gift. The objective is to reinforce our core value which is outstanding creativity.

The Brief

To develop a New Year's Gift for clients of Creative Juice\Bangkok.

How the final design was conceived

People are trying to find a way to help, by reusing\recycling. One of the most common things people reuse are t-shirts, but usually only as a dustcloth. A t-shirt with a variety of cut and fold, or "Do-It-Yourself useful designs", e.g. coin purses, slippers, or heat gloves. This makes the t-shirt more useful than a simple dustcloth. The recycled paper packaging is designed to be used as shoe trees and the cardboard inside can be used as a mouse pad.

Indication of how successful the outcome was in the market

500 t-shirts were initially produced and distributed to 25 clients. As the t-shirt were worn, visibility and word of mouth spread, and we received numerous requests for more. Another 2,000 were distributed. The creativity was well reflected through the gift, that our client's responses were to continue to provide them with high quality creative work like this.