| Title | DARE |
| Brand | NIKE CHINA |
| Product / Service | SPORTS APPAREL |
| Category | A04. TV - Best Use of Film Direction |
| Entrant | WIEDEN+KENNEDY Shanghai, CHINA |
| Entrant Company: | WIEDEN+KENNEDY Shanghai, CHINA |
| Advertising Agency: | WIEDEN+KENNEDY Shanghai, CHINA |
| Production Company: | @radical.media New York, USA |
Credits | |
| Chief Creative Officer | Frank Hahn |
| Executive Creative Director | Frank Hahn |
| Creative Director | Frank Hahn |
| Copywriter | Dean Wei/Achilles Li |
| Agency Producer | Bill Davenport/Kerli Teo/Xiao Lin |
| Advertiser's Supervisor | Kerri Hoyt-pack |
| Planner | Nick Barham |
| Account Manager | Raino Cao |
| Account Supervisor | Jason White |
| Director | Ralf Schmerberg |
| Producer | Jon Kamen/Justin Wilkes/Ben Schneider |
| Editor | Martin Swann/Ting Poo |
| Music Artist/Title | Rudolf Moser |
| Lighting | Sandra Schaede/Ralf Schmerberg |
| Post Production | Gung Ho |
"DARE" tells a timeless story of the 84 Olympic Games when China sent a National team to the Olympics for the first time. World Record holder in the high jump, Zhu JianHua was faced with the difficult decision to sacrifice silver in order to go for gold. Defeat is a controversial subject at a time when everyone else is talking victory. Even today, the fear of failure is still a huge hurdle for participation in sport in China. DARE documentary challenge this by showing athletes who could talk about defeat and reveal their emotions. It unfolded in a time when many of today's young generation were not yet born.