EPIC

TitleEPIC
BrandPHILIPPINE DEPARTMENT OF TOURISM
Product / ServiceTOURISM
CategoryA01. TV - Best Use of Animation/Computer Graphics/Special Effects
EntrantMTV ASIA Singapore, SINGAPORE
Entrant Company:MTV ASIA Singapore, SINGAPORE
Advertising Agency:MTV ASIA Singapore, SINGAPORE
Production Company:MTV ASIA Singapore, SINGAPORE

Credits

Executive Creative DirectorCarl Zuzuarte
Creative DirectorAndrew Lo Kuo Yu
CopywriterCarl Zuzuarte
Agency ProducerMichell Tan Seok Hua
Advertiser's SupervisorEduardo Mapa
PlannerChris Pattinson
Account ManagerRaksha Nanikram
Account SupervisorYvonne Tey
DirectorAndrew Lo
ProducerMichell Tan
Sound Design/ArrangementMark Baptist
Music Artist/TitleMark Baptist
AnimationNi Wei/Carl Chua
Art DirectorAndrew Lo Kuo Yu

Brief Explanation

EPIC was created in animation to showcase the "awesomeness" of Philippines in a fun and different light targeting the youth. The TVC carries one through Philippines as if you were experiencing it through your own eyes enticing you to make Philippines your next holiday destination. The richness of the animation was used to differentiate us from other tourism boards and speaks to the heart of the consumers - youth.