HOT MOVES

TitleHOT MOVES
BrandCOCA-COLA (CHINA) CO.
Product / ServiceCOCA-COLA
CategoryA04. TV - Best Use of Film Direction
EntrantMcCANN WORLDGROUP Hong Kong, HONG KONG
Entrant Company:McCANN WORLDGROUP Hong Kong, HONG KONG
Advertising Agency:McCANN WORLDGROUP Hong Kong, HONG KONG
Production Company:OFF-LO-HI Hong Kong, HONG KONG

Credits

Executive Creative DirectorSpencer Wong
Creative DirectorNick Lim/Terry Tsang/Chris Fong/Christopher Au Yeung
CopywriterTerry Tsang/Christopher Au Yeung
Agency ProducerWendy Ho
Advertiser's SupervisorMary Chang
Account ManagerJordan Cheung
Account SupervisorYen Lee
DirectorAlfred Hau
EditorHenry Yim
Music Artist/TitleLois Kwok
Art DirectorChris Fong/Cherry Yiu/Nicky Sun
Post ProductionPing Pong

Brief Explanation

The idea is simple and single-minded – to communicate Coke goes well with food, in particular hotpot. You just can’t live without Coke when you have hotpot!