LIFE IN A TOILET

TitleLIFE IN A TOILET
BrandHONG KONG CANCER FUND
Product / ServicePROSTATE CANCER AWARENESS
CategoryA03. TV - Best Use of Cinematography
EntrantDDB WORLDWIDE Hong Kong, HONG KONG
Entrant Company:DDB WORLDWIDE Hong Kong, HONG KONG
Advertising Agency:DDB WORLDWIDE Hong Kong, HONG KONG
Production Company:THREETWOONE FILM PRODUCTION Hong Kong, HONG KONG

Credits

Chief Creative OfficerRuth Lee
Creative DirectorPaul Chan/O'Poon
CopywriterPaul Chan/Jay Lee
Agency ProducerDenise Wong
Account ManagerCalvin Chow/Bonnie Kwan
DirectorStanley Wong
Art DirectorO'Poon/Fei Leung/Fenris Kau/Arra Tang

Brief Explanation

Men over 50 are particularly vulnerable to prostate cancer. But how do you promote awareness and prevention when over 90% of Hong Kongers don’t know what to look for? Since frequent urination is one of the possible symptoms of prostate cancer, our message was simply, ‘Don’t spend your life in a toilet.’