EVERY TEAM NEEDS THE SPARK

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ClientADIDAS INTERNATIONAL
ProductSPORTSWEAR
Entrant180 AMSTERDAM, THE NETHERLANDS
Type of EntryCraft: TV
CategoryA02. TV - Best Use of Art Direction
TitleEVERY TEAM NEEDS THE SPARK
Product/ServiceSPORTSWEAR
Entrant Company:180 AMSTERDAM, THE NETHERLANDS
Advertising Agency:180 AMSTERDAM, THE NETHERLANDS
2nd Advertising Agency:TBWA\HAKUHODO (180\TBWA) Tokyo, JAPAN
Production Company:MJZ London, UNITED KINGDOM

Credits

Chief Creative OfficerAndy Fackrell
Executive Creative DirectorAndy Fackrell/Richard Bullock
CopywriterPeter Albores/Hideyuki Tanaka
Agency ProducerJoe Togneri
Advertiser's SupervisorLevin Reyher
Account ManagerFeliciano Robayana
Account SupervisorMatt Jennings
DirectorRupert Sanders
ProducerMjz: Nell Jordan; Lift Corporation Japan: Motoi Fujiwara
EditorYuichi Kamiya, Lift Corporation/Neil Harris, Work Post London
Sound Design/ArrangementAgoraphone/Soundsquare
Music Artist/TitleSkinnerbrothers
Art DirectorMartin Terhart
LightingAlwin Kuchler
Post ProductionThe Mill, London
Other CreditsProduction Manager: Hiroyuki Takamaru; Mixer: Erito Ayaki; Adaptations:hirofumi Nakajima/Taro Sato

Brief Explanation

‘Every Team Needs the Spark’ features Lionel Messi as the spark and introduces Zinedine Zidane as an enigmatic storyteller in the shadows. Zidane has traveled to Buenos Aires to search out the story of Messi and to discover this legend’s mystical beginnings. In the style of the graphic novel, Lionel Messi represents the adidas F50i boot and ‘lightning quick, game changing’ player type.