| Title | NATURE |
| Brand | J POWER |
| Product / Service | J POWER |
| Category | A01. TV - Best Use of Animation/Computer Graphics/Special Effects |
| Entrant | McCANN ERICKSON JAPAN Tokyo, JAPAN |
| Entrant Company: | McCANN ERICKSON JAPAN Tokyo, JAPAN |
| Advertising Agency: | McCANN ERICKSON JAPAN Tokyo, JAPAN |
| Production Company: | KIRAMEKI Tokyo, JAPAN |
Credits | |
| Creative Director | Isamu Nakamura |
| Copywriter | Isamu Nakamura |
| Planner | Takehiko Araki |
| Director | Stardust Studios |
| Producer | Yoshiki Ishii |
| Editor | Stardust Studios/Masashi Hosoda (sony Pcl) |
| Sound Design/Arrangement | Mitsuboshi Inc |
| Animation | Stardust Studios |
| Art Director | Takehiko Araki/Kenichi Horie |
| Lighting | Naoki Noda/Mitsutaka Mizutani |
This is a TV ad which created based on a concept that the human activity associated with the electricity is eternal but also should not disturb the earth. We aimed a kaleidoscope alike movie expression that no one has seen before.