FACTORY

TitleFACTORY
BrandFORD
Product / ServiceFORD FIESTA
CategoryA05. TV - Best Use of Music including Sound Design
EntrantMASSIVEMUSIC Shanghai, CHINA
Entrant Company:MASSIVEMUSIC Shanghai, CHINA
Advertising Agency:JWT SHANGHAI, CHINA
Production Company:A NEW LIFE FILMS Shanghai, CHINA

Credits

Executive Creative DirectorYang Yeo
Creative DirectorElvis Chao
Agency ProducerJane Zhang
DirectorDavid Edwards
ProducerSwifty Hanrahan
Sound Design/ArrangementMassive Music Shanghai
Music Artist/TitleFactory
Post ProductionPixelbox Hong Kong

Brief Explanation

The Ford Factory spot departs from typical car advertising in China. Instead of showing lifestyle and car images, it is set in a stylish factory. Factory workers on wires swoop in to assemble the car in a high-tech manner suggesting the car is fashionable and tailor-made. One worker flips gracefully to attach the wheel, while another kisses the car badge. The intricate music and sounddesign reflects the technology involved in making the car, as well as the playfulness of the factory workers building it. Classical, cinematic, as well as modern electronic elements are all roled into one to create a very diverse and unique musical spectrum and soundscape.