WITH LOTS OF LOVE AND CARE

TitleWITH LOTS OF LOVE AND CARE
BrandISE FOODS
Product / ServiceEGGS FROM THE WOODS (MORI NO TAMAGO)
CategoryA01. TV - Best Use of Animation/Computer Graphics/Special Effects
EntrantMcCANN ERICKSON JAPAN Tokyo, JAPAN
Entrant Company:McCANN ERICKSON JAPAN Tokyo, JAPAN
Advertising Agency:McCANN ERICKSON JAPAN Tokyo, JAPAN
Production Company:DOORS Tokyo, JAPAN

Credits

Creative DirectorKazuya Mototani
CopywriterYoshiya Saito
PlannerSatoaki Hirai/Yoshiya Saito/Kenichi Horie/Natsuki Ie
DirectorKoichiro Tsujikawa
ProducerToshiaki Kobayashi/Yusuke Ishimatsu
EditorOmnibus Japan
Sound Design/ArrangementAiin
Music Artist/TitleKiki
Art DirectorSatoaki Hirai/Kenichi Horie
LightingMasaya Nakahara/Takuya Kimoto

Brief Explanation

The project puropose is to create an unique and accessible cartoon character “Prince of Eggs from the Woods” as the face of the brand “Eggs from the Woods,” and communicate its safeness and freshness in a simple manner targetting housewives.