INTO THE MYSTERY OF THE NIGHT

TitleINTO THE MYSTERY OF THE NIGHT
BrandANNA SUI FRAGRANCES/P&G PRESTIGE PRODUCTS
Product / ServiceNIGHT OF FANCY FRAGRANCE
CategoryA01. TV - Best Use of Animation/Computer Graphics/Special Effects
EntrantE'TOPIA New York, USA
Entrant Company:E'TOPIA New York, USA
Advertising Agency:E'TOPIA New York, USA
Production Company:E'TOPIA New York, USA

Credits

Chief Creative OfficerTobias Meinecke
Creative DirectorTobias Meinecke
Agency ProducerMonica Penders
Advertiser's SupervisorBärbel Bureick, Anna Sui Fragrances
PlannerKate Yu, Anna Sui Fragrances
Account ManagerTerry Shapiro, Anna Sui Fragrances
Account SupervisorGoetz Grossmann
DirectorTobias Meinecke
ProducerRon Geipel
EditorSteffen Baumgart
Sound Design/ArrangementThomas Süss
Music Artist/TitleDuke Bojadziev/Night Of Fancy
Animation3D - Lars Krüger. Andreas Riesener; 2d - Guido Matchass
Post ProductionRon Geipel

Brief Explanation

"Close your eyes, spread your wings and journey into the mystery of the night". Budget and other client restrictions did not allow the use of the print visual model/muse in the TV commercial; we developed an idea born from the key design elements of the flacon to solve this problem. The other challenge was to present two products (day/night scent) side by side.