| Title | HUMMING BIRD |
| Brand | SAMSUNG ELECTRONICS |
| Product / Service | SAMSUNG LED TV |
| Category | A02. TV - Best Use of Art Direction |
| Entrant | CHEIL WORLDWIDE Seoul, KOREA |
| Entrant Company: | CHEIL WORLDWIDE Seoul, KOREA |
| Advertising Agency: | CHEIL WORLDWIDE Seoul, KOREA |
| Production Company: | FIRST AVE MACHINE New York, USA |
Credits | |
| Chief Creative Officer | Joe McDonagh |
| Creative Director | Tom McMannus |
| Agency Producer | Drew Lippman |
| Advertiser's Supervisor | Sue Shim |
| Planner | Min Pyo Baik |
| Account Supervisor | Han Joon Yoo |
| Art Director | Tom Kane |
We show very colorful and vivid plants that have evolved with LED lights as part of their genetic makeup, illustrating the LED TV's picture quality. This new species of plant also represent Samsung LED as a whole new category of TV.