| Title | PUDDLE |
| Brand | SAMSUNG ELECTRONICS |
| Product / Service | HHP SAMSUNG MOBILE |
| Category | A01. TV - Best Use of Animation/Computer Graphics/Special Effects |
| Entrant | CHEIL WORLDWIDE Seoul, KOREA |
| Entrant Company: | CHEIL WORLDWIDE Seoul, KOREA |
| Advertising Agency: | CHEIL WORLDWIDE Seoul, KOREA |
| Production Company: | SUPERFAD Culver City, USA |
Credits | |
| Chief Creative Officer | Joe McDonagh |
| Creative Director | Greg Harrison |
| Copywriter | James Scanlon/Nicole Michels |
| Agency Producer | Bruce Goronsky |
| Planner | Eugenia Sul |
| Account Manager | Eun-jung Roh/Kyung-nam Choi |
| Account Supervisor | Helen Kim |
| Art Director | Kyejo Lee |
Samsung Mobile Brand Positioning Each capturing that "WOW" momment and the integral role of the Samsung Brand.