| Title | ALWAYS REMEMBER |
| Brand | MOBITEL |
| Product / Service | MOBITEL SMART |
| Category | A05. TV - Best Use of Music including Sound Design |
| Entrant | LEO BURNETT SOLUTIONS Colombo, SRI LANKA |
| Entrant Company: | LEO BURNETT SOLUTIONS Colombo, SRI LANKA |
| Advertising Agency: | LEO BURNETT SOLUTIONS Colombo, SRI LANKA |
| Production Company: | 24 FRAMES Colombo, SRI LANKA |
Credits | |
| Executive Creative Director | Trevor Kennedy |
| Creative Director | Subhash Pinnapola |
| Copywriter | Subhash Pinnapola/Thusith Sandaruwan |
| Agency Producer | Shalini Senaratne/Mehnaz Ilhamdeen/Mohamed Ikram |
| Advertiser's Supervisor | Roshan Kaluarachchi |
| Planner | Murtaza A. Tajbhoy |
| Account Manager | Michelle Georgesz/Gayan Perera |
| Account Supervisor | Gian De Rose |
| Director | Subhash Pinnapola |
| Producer | Deepal Gunarathne |
| Editor | Chothira Shanaka (24 Frames) |
| Music Artist/Title | Sachith Pieris |
| Art Director | Thushara Malalanayake |
| Lighting | Kalinga Deshapriya |
| Post Production | 24 Frames |
When a woman is pregnant in Sri Lanka, it is customary to perform a highly esteemed act of charity by giving a meal to 7 elderly mothers. After preparing themselves, these 7 women make their way to the household of the pregnant woman. Anyone seeing them on their journey is immediately reminded of a new birth and thus their own mother.