FUSION OF COLOURS

TitleFUSION OF COLOURS
BrandPARCO CO.
Product / ServicePARCO IDENTITY
CategoryA01. TV - Best Use of Animation/Computer Graphics/Special Effects
EntrantI&S BBDO Tokyo, JAPAN
Entrant Company:I&S BBDO Tokyo, JAPAN
Advertising Agency:I&S BBDO Tokyo, JAPAN
Production Company:PICS Tokyo, JAPAN

Credits

Creative DirectorMasaya Maemura
PlannerNaoko Yamasumi
DirectorDaisuke Hashimoto
ProducerHironori Terai/Nobutaka Shimoda
Music Artist/TitleTaichi Masuda
AnimationDaisuke Hashimoto
Other CreditsCG: Daisuke Hashimoto

Brief Explanation

PARCO operates commercial facilities in urban areas. Their objective is to create successful, commercial space which is original, has foresight and is full of hospitality. It is somewhere that is both fun to visit and profitable for tenants. The colours of flying butterflies spread to the surface of the water, and forms PARCO’s logo. It symbolises the creative relationship between PARCO and its customers; the way in which they interact and create a trend together. It is exactly what the PARCO brand means.