| Title | THE ENVIRONMENTALLY FRIENDLY TRANSPORTATION SYSTEM |
| Brand | MITSUBISHI HEAVY INDUSTRIES |
| Product / Service | TRANSPORTATION SYSTEM |
| Category | B03. Print - Best Use of Illustration |
| Entrant | I&S BBDO Tokyo, JAPAN |
| Entrant Company: | I&S BBDO Tokyo, JAPAN |
| Advertising Agency: | I&S BBDO Tokyo, JAPAN |
| 2nd Advertising Agency: | DAIYA PR Tokyo, JAPAN |
Credits | |
| Executive Creative Director | Hiroshi Mayuzumi |
| Creative Director | Mineyuki Takasawa |
| Copywriter | Yusuke Ito |
| Art Director | Yoshiyuki Kaneko/Hirotaka Suzuki |
| Illustrator | Shunsuke Ueha |
| Photographer | Tsuyoshi Saito |
Head Copy: Our destination is a future which is friendly to both people and the earth. Body Copy: The next generation transportation system, built by Mitsubishi Heavy Industries improves the quality of life in many cities across the world, in countries such as Singapore, USA, Korea, Dubai and here in Japan, in Hiroshima. There are no exhaust fumes because it is powered by electricity. It can carry many people so it cuts CO2 effectively. Mitsubishi Heavy Industries: The environmentally-friendly transportation system in Plant & Transportation system center