Title | REDUCING WASTE PAPER |
Brand | MITSUBISHI HEAVY INDUSTRIES |
Product / Service | PAPER MACHINERY |
Category | B03. Print - Best Use of Illustration |
Entrant | I&S BBDO Tokyo, JAPAN |
Entrant Company: | I&S BBDO Tokyo, JAPAN |
Advertising Agency: | I&S BBDO Tokyo, JAPAN |
2nd Advertising Agency: | DAIYA PR Tokyo, JAPAN |
Credits | |
Executive Creative Director | Hiroshi Mayuzumi |
Creative Director | Mineyuki Takasawa |
Copywriter | Yusuke Ito |
Art Director | Yoshiyuki Kaneko/Hirotaka Suzuki |
Illustrator | Shunsuke Ueha |
Photographer | Tsuyoshi Saito |
Head Copy: Our promise to the forests of the world is to reduce the paper that is wasted. Body Copy: This machine, used in the making of cardboard boxes and cans, reduces the amount of paper that’s wasted. It was developed by Mitsubishi Heavy Industries in Mihara. This machine has been introduced in many factories around the world, and helps to preserve the natural resource of forests, which provide the raw materials of paper. Mitsubishi Heavy Industries: The technology of reducing waste paper in Paper & Printing Machinery