REDUCING WASTE PAPER

TitleREDUCING WASTE PAPER
BrandMITSUBISHI HEAVY INDUSTRIES
Product / ServicePAPER MACHINERY
CategoryB03. Print - Best Use of Illustration
EntrantI&S BBDO Tokyo, JAPAN
Entrant Company:I&S BBDO Tokyo, JAPAN
Advertising Agency:I&S BBDO Tokyo, JAPAN
2nd Advertising Agency:DAIYA PR Tokyo, JAPAN

Credits

Executive Creative DirectorHiroshi Mayuzumi
Creative DirectorMineyuki Takasawa
CopywriterYusuke Ito
Art DirectorYoshiyuki Kaneko/Hirotaka Suzuki
IllustratorShunsuke Ueha
PhotographerTsuyoshi Saito

English Translation of Main Headlines

Head Copy: Our promise to the forests of the world is to reduce the paper that is wasted. Body Copy: This machine, used in the making of cardboard boxes and cans, reduces the amount of paper that’s wasted. It was developed by Mitsubishi Heavy Industries in Mihara. This machine has been introduced in many factories around the world, and helps to preserve the natural resource of forests, which provide the raw materials of paper. Mitsubishi Heavy Industries: The technology of reducing waste paper in Paper & Printing Machinery