COLOUR YOUR LIFE

TitleCOLOUR YOUR LIFE
BrandSONY ERICSSON
Product / ServiceSONY ERICSSON W508
CategoryA01. TV - Best Use of Animation/Computer Graphics/Special Effects
EntrantBLACKMAGIC DESIGN Singapore, SINGAPORE
Entrant Company:BLACKMAGIC DESIGN Singapore, SINGAPORE
Advertising Agency:SAATCHI & SAATCHI Singapore, SINGAPORE
Production Company:PLAY FILMS Singapore, SINGAPORE

Credits

Executive Creative DirectorThomas Kanofsky
Agency ProducerGwynn Wong
Account ManagerInken Dachsel
Account SupervisorSandra Schamber
DirectorHarry Patramanis
ProducerJulie Chung/David Clarke
EditorTammy Quah
Sound Design/ArrangementNathan Cavaleri/Ramesh Sathiah/Abigail Sie ( Song Zu Singapore)
Music Artist/TitleSE/Colour Your Life
AnimationFreddie Coles/Elena Ho/Archie A. Olarte/Joey D. Trinidad/Ganesh Ghale/Yang Si Shuo/Tan Jian Hong
LightingMalcolm Mcculloch
Post ProductionBlackmagic Design
Other CreditsDamien Yang/Leong Beng Wee/Kean Au/Garth O’bryan/Adrian Ooi/Gwee Wei Wei

Brief Explanation

For Colour Your Life, the 2D and 3D departments creatively collaborated in a unique organic workflow for something quite different from the usual photorealistic VFX job. Whilst the 2D team designed the colourful array of 2D characters and other elements, the 3D team simultaneously tracked all the handheld live action plates ready for compositing. The creative design process continued throughout the post workflow and even during online, new ideas were conceptualised and integrated – resulting in an organic evolution of the concept all the way through.