HYPER GIRL

TitleHYPER GIRL
BrandHP
Product / ServiceHP MINI 1000
CategoryA01. TV - Best Use of Animation/Computer Graphics/Special Effects
EntrantBLACKMAGIC DESIGN Singapore, SINGAPORE
Entrant Company:BLACKMAGIC DESIGN Singapore, SINGAPORE
Advertising Agency:PUBLICIS MODEM Singapore, SINGAPORE
Production Company:THE SHOOTING GALLERY Singapore, SINGAPORE

Credits

Creative DirectorJoe Lin
CopywriterGeorgina Gray
Agency ProducerJulie Chua
Advertiser's SupervisorE-Vonne Loh
Account ManagerSharry Low
Account SupervisorJacqueline Lim
DirectorKarl von Moller
ProducerLeollyne Teng
EditorTammy Quah
Sound Design/ArrangementEvan Roberts/Ben Rosen ( The Gunnery)
Music Artist/TitleHP Mini
AnimationVincent Yoe/Mori Lim/Teo Boon Hock/Leong Beng Wee/Eddie Quah/Freddie Coles
Art DirectorGinny Lim
LightingSham
Post ProductionBlackmagic Design
Other CreditsDamien Yang ( Post Supervisor)/Charlie Ellis ( Colourist)/Linda Chua ( Post Producer)

Brief Explanation

Hyper Girl stars a webaholic who is constantly on-the-go changing outfits, activities and environments as she talks excitedly about the endless things she can do with her HP Mini 1000 to stay connected with friends, trends, blogs and reviews. It features a complex sequence of CG particles that fluidly metamorphose through a variety of ever-changing shapes from a keyboard to a swirl of letters to a guitar and finally a shoulder bag. This was achieved through expertly stitching different body parts and pieces of clothing from multiple plates, along with the CG, in split-second timing to create the seamless transitions.