HAPPY BOSS HAPPY EARTH

TitleHAPPY BOSS HAPPY EARTH
BrandHP
Product / ServiceHP COMPAQ DC7800
CategoryA01. TV - Best Use of Animation/Computer Graphics/Special Effects
EntrantBLACKMAGIC DESIGN Singapore, SINGAPORE
Entrant Company:BLACKMAGIC DESIGN Singapore, SINGAPORE
Advertising Agency:PUBLICIS MODEM Singapore, SINGAPORE
Production Company:THE SHOOTING GALLERY Singapore, SINGAPORE

Credits

Creative DirectorJoe Lin
CopywriterGeorgina Gray
Agency ProducerFrances Tan
Advertiser's SupervisorStephanie Lee
Account ManagerCamellia Tan
Account SupervisorJacqueline Lim
DirectorKarl Von Moller
ProducerLeollyne Teng
EditorTammy Quah
Sound Design/ArrangementEden/Hassan Lahrech, Song Zu Singapore
Music Artist/TitleHappy Boss Happy Earth
AnimationVincent Yoe/Teo Boon Hock
Art DirectorGinny Lim
LightingKarl Von Moller
Post ProductionBlackmagic Design
Other CreditsDamien Yang ( Post Supervisor)/Charlie Ellis ( Colourist)/Caryne Chia ( Post Producer)

Brief Explanation

The fourth in the series of HP 'Hands' spots, Happy Boss Happy Earth called for the VFX team to don their engineering hats to design a photorealistic recreation of a sweatshop style, old-fashioned factory from scratch. 'The [post production team] worked tirelessly for a month on this, constructing every mechanical component as if they were actually going to manufacture it. It's really the only way it could have been done to look believable,' commented the director. In stark contrast, the lush idyllic lakeside setting effectively emphasised the environmental-friendly nature of the energy-efficient HP Compaq dc7800.