| Title | FREE TO BE |
| Brand | KIMBERLY CLARKE |
| Product / Service | HUGGIES |
| Category | A01. TV - Best Use of Animation/Computer Graphics/Special Effects |
| Entrant | CIRKUS Auckland, NEW ZEALAND |
| Entrant Company: | CIRKUS Auckland, NEW ZEALAND |
| Advertising Agency: | OGILVY & MATHER SINGAPORE, SINGAPORE |
| Production Company: | CIRKUS Auckland, NEW ZEALAND |
Credits | |
| Creative Director | Eugene Cheong/Stuart Mills |
| Agency Producer | Wan Shafie |
| Account Supervisor | Sariyanti Sannie |
| Director | Animation Directors: Christian Greet/Timo Lenton/Phil James/Dylan Coburn |
| Producer | Viktoria Berryman |
| Sound Design/Arrangement | The Gunnery, Singapore |
| Animation | 2d Animation (Karactaz): Dylan Coburn/Rodney Selby/Chris Carew |
| Post Production | 3d Animation (Cirkus): Micheal Blythe/Chris Lyne/Jared Toth/Layne Howe/Chris Maguren/Dale Hobson |
| Other Credits | Illustrator: Simon Spilsbury |
The latest tvc for Huggies to promote their diapers. The concept of this tvc is based around the tagline "free to be" where the viewer is taken on a journey following mother and child. We see our child roaming freely throughout the story fascinated by everything he sees, with mum along for the ride, keeping him safe at times of need. Our baby is comfortable and able to adventure in his diaper, never restricted, relating the flexibility and comfort of the product. Target audience: Mothers