Winners & Shortlists
Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
Title Brand Product / Service Entrant Company Location Award
A15 Corporate Image
EAGLE
AJINOMOTO
FOOD COMPANY 		HAKUHODO Tokyo JAPAN
PAPER BATTLEFIELD 1
NIKE HONG KONG
NIKE BASKETBALL LEAGUE 		McCANN WORLDGROUP Hong Kong HONG KONG

Gold Spike Campaign
PAPER BATTLEFIELD 2
NIKE HONG KONG
NIKE BASKETBALL LEAGUE 		McCANN WORLDGROUP Hong Kong HONG KONG

Gold Spike Campaign
PAPER BATTLEFIELD 3
NIKE HONG KONG
NIKE BASKETBALL LEAGUE 		McCANN WORLDGROUP Hong Kong HONG KONG

Gold Spike Campaign
A16 Public Service, Charity & Fund Raising
SWITCH OFF
GREENPEACE CHINA
GREENPEACE 		FIRSTELL COMMUNICATIONS SHANGHAI CHINA
SINGLE LINE 1
KOREA BREAST CANCER FOUNDATION
PINK RIBBON 		BBDO KOREA Seoul KOREA
SINGLE LINE 2
KOREA BREAST CANCER FOUNDATION
PINK RIBBON 		BBDO KOREA Seoul KOREA
SUSPENSION BRIDGE
SCHERING-PLOUGH / BAYER YAKUHIN
ENLIGHTENMENT CAMPAIGN FOR ANTIHYPERCHOLESTEROLEMIA (PHEC) 		I&S BBDO Tokyo JAPAN
ORGAN DONATION
THAI RED CROSS SOCIETY
ORGAN DONATION 		McCANN ERICKSON THAILAND Bangkok THAILAND
PENGUIN
NATURAL RESOURCES DEFENSE COUNCIL
GLOBAL WARMING AWARENESS 		DDB GUOAN Beijing CHINA
POLAR BEAR
NATURAL RESOURCES DEFENSE COUNCIL
GLOBAL WARMING AWARENESS 		DDB GUOAN Beijing CHINA
SEAL
NATURAL RESOURCES DEFENSE COUNCIL
GLOBAL WARMING AWARENESS 		DDB GUOAN Beijing CHINA
MATCH
MAKATI FIRE STATION
FIRE PREVENTION MONTH 		DDB DM9 JAYMESYFU Makati City THE PHILIPPINES
CAPELLO VS. MCCLAREN
GREENPEACE
SAVE ENERGY MESSAGE 		GREY Beijing CHINA
DARWIN VS. APE
GREENPEACE
SAVE ENERGY MESSAGE 		GREY Beijing CHINA
SPIDERMAN
MINISTRY OF MANPOWER
WORKPLACE SAFETY AND HEALTH COUNCIL 		Y&R Singapore SINGAPORE
ELASTIC MAN
MINISTRY OF MANPOWER
WORKPLACE SAFETY AND HEALTH COUNCIL 		Y&R Singapore SINGAPORE
SUPERMAN
MINISTRY OF MANPOWER
WORKPLACE SAFETY AND HEALTH COUNCIL 		Y&R Singapore SINGAPORE
SHAN SHUI - INDUSTRIAL POLLUTION
CEPF
ENVIRONMENTAL AWARENESS 		JWT SHANGHAI CHINA

Gold Spike Campaign
SHAN SHUI-AUTOMOTIVE POLLUTION
CEPF
ENVIRONMENTAL AWARENESS 		JWT SHANGHAI CHINA

Gold Spike Campaign
BUYING IS KILLING-FUR
WILDAID
ENDANGERED ANIMAL AWARENESS 		JWT SHANGHAI CHINA
BUYING IS KILLING-TUSKS
WILDAID
ENDANGERED ANIMAL AWARENESS 		JWT SHANGHAI CHINA
CEASE FIRE
BRITCHAM
BRITISH CHAMBER OF COMMERCE IN INDONESIA 		McCANN WORLDGROUP Jakarta INDONESIA
TAGS
NATIONAL CANCER SOCIETY MALAYSIA
CANCER AWARENESS 		McCANN ERICKSON Petaling Jaya MALAYSIA
REARVIEW MIRROR
PROTON HOLDINGS
ROAD SAFETY AWARENESS 		McCANN ERICKSON Petaling Jaya MALAYSIA
TRAFFIC LIGHTS
PROTON HOLDINGS
ROAD SAFETY AWARENESS 		McCANN ERICKSON Petaling Jaya MALAYSIA
STOP
PROTON HOLDINGS
ROAD SAFETY AWARENESS 		McCANN ERICKSON Petaling Jaya MALAYSIA
YIELD
PROTON HOLDINGS
ROAD SAFETY AWARENESS 		McCANN ERICKSON Petaling Jaya MALAYSIA
FAMILY NAME
THE AADHAR ASSOCIATION
CAMPAIGN AGAINST FEMALE FOETICIDE 		CONTRACT ADVERTISING INDIA Mumbai INDIA
CRUSHED
WWF SINGAPORE
WILDLIFE CONSERVATION 		GREY GROUP Singapore SINGAPORE
FOREST
WWF CHINA
WWF 		BBH CHINA Shanghai CHINA
WATER
WWF CHINA
WWF 		BBH CHINA Shanghai CHINA
ANTELOPE
WWF CHINA
WWF 		BBH CHINA Shanghai CHINA
FLOOD
WWF THAILAND
WWF 		OGILVY & MATHER Bangkok THAILAND
Short List
PIE CHART
WWF THAILAND
WWF 		OGILVY & MATHER Bangkok THAILAND
SHARK
WWF
WWF 		JWT SINGAPORE SINGAPORE

Gold Spike Campaign
CALF
WWF
WWF 		JWT SINGAPORE SINGAPORE

Gold Spike Campaign
CROCODILE
WWF
WWF 		JWT SINGAPORE SINGAPORE

Gold Spike Campaign
B01 Best Use of Transit Advertising
CAR PARK REMINDER
CEREBOS PACIFIC
HEALTH SUPPLEMENTS 		Y&R Singapore SINGAPORE
POWERBRUSH
COLGATE / PALMOLIVE COMPANY
COLGATE ELECTRIC TOOTHBRUSH 		Y&R Singapore SINGAPORE
IKEA HOME FURNISHING LINER
IKEA JAPAN
IKEA STORE LAUNCH IN KANSAI 		ADK Tokyo JAPAN

Gold Spike
STREET SWEEPER
PROCTER & GAMBLE JAPAN
BRAUN ORAL-B ELECTRIC TOOTHBRUSH 		BEACON COMMUNICATIONS Tokyo JAPAN
X-RAY PHOTO LIGHT BOX
TAIWAN SMOKER’S HELPLINE
SMOKING CESSATION ADVISORY SERVICE 		BATES TAIWAN Taipei CHINESE TAIPEI
WHY HERE?
BOKWANG PHOENIX PARK
RESORT 		CHEIL WORLDWIDE Seoul KOREA
SENSORY LIGHT BOX
NIKON
D700 DIGITAL CAMERA 		CHEIL WORLDWIDE Seoul KOREA
Bronze
HELP CHILDREN OFF THE STREET
UNICEF
CHILDREN'S RIGHTS CHARITY 		CHEIL WORLDWIDE Seoul KOREA
ESCALATOR COMB
PROCTER & GAMBLE
REJOICE SHAMPOO 		LEO BURNETT MANILA Makati City THE PHILIPPINES
TOP-TIER UNIVERSITY BUS
CONVOY FINANCIAL SERVICES
FINANCIAL SERVICES 		DDB WORLDWIDE Hong Kong HONG KONG
STEEL SPAN WIRE
ALTECO
SUPER GLUE 		DDB CHINA GROUP Shanghai CHINA
Bronze
ESCALATOR
PROCTER & GAMBLE
GILLETTE 		BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City THE PHILIPPINES