INVISIBLE CHILD

Short List
TitleINVISIBLE CHILD
BrandUNICEF
Product / ServiceCHILDREN'S RIGHTS CAMPAIGN
CategoryB05. Best use of Ambient Advertising: Stunts & Live Advertising
EntrantOGILVY SHANGHAI, CHINA
Entrant Company:OGILVY SHANGHAI, CHINA
Advertising Agency:OGILVY SHANGHAI, CHINA

Credits

Execution

UNICEF’s mission is to help children attain their most basic rights, that of survival and normal development. We invited a renowned painter to camouflage the children’s bodies so as to blend them in with the background. Thus, they were rendered invisible. This was done with three different children in three different locations.