FINGERS

Short List
TitleFINGERS
BrandJOHNSON & JOHNSON
Product / ServiceNICORETTE PATCHES
CategoryA05. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
EntrantBBDO PROXIMITY SINGAPORE, SINGAPORE
Entrant Company:BBDO PROXIMITY SINGAPORE, SINGAPORE
Advertising Agency:BBDO PROXIMITY SINGAPORE, SINGAPORE

Credits

Executive Creative DirectorJagdish Ramakrishnan
CopywriterBoyd Champness
Advertiser's SupervisorGlenn Cochran
Account ManagerDavid Dahan/Kaye Sumanga
Art DirectorDavid Wong/Gregory Yeo
PhotographerStan Wong
Other CreditsRetoucher: Stan Wong

English Translation of Main Headlines

To dramatise the value of Nicorette patches in quitting smoking, we showed the patch being worn across the two fingers most commonly used for smoking.