| Title | SCENTED ADVERTISEMENT |
| Brand | SUNTORY DRINK |
| Product / Service | JASMINE TEA |
| Category | A02. Beverages - Alcoholic & Non-Alcoholic |
| Entrant | McCANN HEALTHCARE CHINA Shanghai , CHINA |
| Entrant Company: | McCANN HEALTHCARE CHINA Shanghai, CHINA |
| Advertising Agency: | McCANN HEALTHCARE CHINA Shanghai, CHINA |
Credits | |
| Creative Director | Kevin Lee |
| Copywriter | Ben Yu |
| Planner | Milan Agnihotri |
| Account Manager | Jacky Chen |
| Account Supervisor | Momo |
| Art Director | Band Bai; Jason Lu; Song Zhang |
| Photographer | Peter Wu |
We put a special device, which can spread pleasant scent, in normal light boxes. The releasing jasmine scent can easily attract the consumers who are waiting for the buses. Consumers can get the information of the advertisement from both their sight and olfactory senses.
Launch with the scent of jasmine