Title | H FOR HANDWASHING |
Brand | LIFEBUOY |
Product / Service | HANDWASHING EDUCATION |
Category | C07. Corporate Purpose & Social Responsibility |
Entrant | LOWE LINTAS Mumbai, INDIA |
Idea Creation | LOWE LINTAS Mumbai, INDIA |
Idea Creation 2 | MULLENLOWE SINGAPORE Singapore, SINGAPORE |
Media Placement | DIALOGUE FACTORY Mumbai, INDIA |
Media Placement 2 | LOWE LINTAS Mumbai, INDIA |
Media Placement 3 | MULLENLOWE SINGAPORE Singapore, SINGAPORE |
PR | MULLENLOWE SALT Singapore, SINGAPORE |
PR 2 | WEBER SHANDWICK Singapore, SINGAPORE |
Production | LOWE LINTAS Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Sagar Kapoor | Lowe Lintas | Creative Leader |
Sarvesh Raikar | Lowe Lintas | Ideator and creative lead |
Vinay Vinayak | MullenLowe Singapore | Business Leader |
Sharmine Panthaky | Lowe Lintas | Account Management |
Samir Singh | Unilever | Client |
Kartik Chandrasekhar | Unilever | Client |
Triveni Rajagopal | Unilever | Client |
Parnil Sarin | Unilever | Client |
Aarti Daryanani | Unilever | Client |
Payal Shah | Unilever | Client |
Aditi Wahal | Unilever | Client |
Suzy Goulding | MullenLowe Salt Singapore | Advocacy Specialist |
Tan Long | MullenLowe Salt Singapore | Advocacy Specialist |
Jonathan Nienaber | MullenLowe Singapore | Strategic Lead |
Joybroto Dutta | Lowe Lintas | Creative Team |
Nitin Sawant | Lowe Lintas | Creative Team |
Ben Hickey | Weber Shandwick | PR Team |
Ujwal Sharma | Weber Shandwick | PR Team |
Herbert Leung | Weber Shandwick | PR Team |
Satendra Mhatre | Lowe Lintas | Creative Team |
Ashish Kadam | Lowe Lintas | Creative Team |
Eshwari Pandit | Lowe Lintas | Creative Team |
Amey Pandit | Lowe Lintas | Creative Team |
Adarsh More | Lowe Lintas | Account Management |
Jarron Fernandes | Lowe Lintas | Films Lead |
Zayed Peshimam | Lowe Lintas | Creative Team |
Uday Jumle | Lowe Lintas | Creative Team |
Yogesh Anabhavane | Lowe Lintas | Creative Team |
Vivek Warang | Lowe Lintas | Creative Team |
Sayed Mohammed Mustafa | Lowe Lintas | Creative Team |
Prathamesh Kulkarni | Lowe Lintas | Account Management |
Lifebuoy was born over a hundred years ago, when infectious diseases were the primary cause of death. Armed with a mission to ‘make cleanliness commonplace’, Lifebuoy has ever since placed itself in the service of public health, actively championing good hygiene (recently, with "Help a Child Reach 5"). Today, Lifebuoy is the world's number one selling germ protection soap brand and a trusted hygiene expert. Amidst the ongoing COVID-19 pandemic, the importance of handwashing with soap was thrust into the global spotlight. Yet, although handwashing rates spiked initially, they also dramatically declined soon after. This most human characteristic has been an ongoing struggle for over a 100 years. With the world emerging from lockdowns, embedding good handwashing habits has never been more critical. It is critical for the world to commit to hand hygiene; or we risk a deadly, continuous cycle of COVID-19 and the genesis of further pandemics.
Video URL | Supporting Webpage | Supporting Webpage