| Title | CLAW MACHINE |
| Brand | CHUPA CHUPS |
| Product / Service | CHUPA CHUPS |
| Category | B01. Consumer Goods |
| 2 of 3 Campaign | |
| Entrant | CHEIL Hong Kong, HONG KONG |
| Idea Creation | CHEIL Hong Kong, HONG KONG |
| Media Placement | CHEIL Hong Kong, HONG KONG |
| Production | ILLUSION CGI STUDIO Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Malek Ghorayeb | Leo Burnett Beirut | Chief Creative Officer - Campaign Supervision |
| Nada Abi Saleh | Leo Burnett Beirut | Managing Director - Campaign Supervision |
| Natasha Maasri | Leo Burnett Beirut | Executive Creative Director - Developed initial idea & led overall campaign execution |
| Rana Khoury | Leo Burnett Beirut | Creative Director - Developed initial idea & led overall campaign execution |
| Farah El Beaini | Leo Burnett Beirut | Communications Supervisor - Developed initial idea & led overall campaign execution & Led Media & PR amplification |
| Grace Kassab | Leo Burnett Beirut | Associate Creative Director - Developed initial idea and led on Arabic writing |
| Carl Kaed | Leo Burnett Beirut | Senior Art Director - Design Lead & Execution |
| Orson Baz | Leo Burnett Beirut | Digital & Social Media Director - Digital planning & delivery/ Amplification & Analytics |
| Nathalie Abi Hanna | Leo Burnett Beirut | Senior Multimedia Designer - Design & Animation |
| Salma Bou Matar | Leo Burnett Beirut | Junior Art Director - Design Execution |
| Hadi Afif | Leo Burnett Beirut | Content Manager - Digital planning & delivery/ Amplification & Analytics |
| Rand Weld Ali | Leo Burnett Beirut | Communication Executive - Campaign Execution |
| Razan Mneimneh | Leo Burnett Beirut | Communication Manager - Campaign Execution |
| Maia Sahyoun | Leo Burnett Beirut | PR Executive - Online and Offline analytics |
| Nay Baz | Leo Burnett Beirut | Senior Desktop Publisher - Production |
| Rana Bizri | Leo Burnett Beirut | Studio Manager - Production |
| Paul Chan | Cheil Hong Kong | Chief Creative Officer |
| Lili Jiang | Cheil Hong Kong | Group Creative Director |
| Ivan Au | Cheil Hong Kong | Associate Creative Director |
| Kevin Cheung | Cheil Hong Kong | Associate Creative Director |
| Paul Chan | Cheil Hong Kong | Copywriter |
| Lili Jiang | Cheil Hong Kong | Copywriter |
| Tatiana Le | Cheil Hong Kong | Copywriter |
| Ivan Au | Cheil Hong Kong | Art Director |
| Kevin Cheung | Cheil Hong Kong | Art Director |
| Illusion CGI Studio . | Illusion CGI Studio | Illustrator |
| Illusion CGI Studio . | Illusion CGI Studio | Photographer |
Brief: Promote Chupa Chups to a wider audience. Insight: When you pop a Chupa Chups in your mouth, it just brings a smile to your face. Idea: Pure joy on a stick. Execution: Every intricate detail was meticulously crafted to bring a smile to your face and convey the pure joy of Chupa Chups. The campaign became a whimsical representation of Chupa Chups. And the meticulous craftsmanship became a symbol of the brand’s unwavering devotion to joy.
Pure joy on a stick.
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