Title | STREET FIGHTER |
Brand | CHUPA CHUPS |
Product / Service | CHUPA CHUPS |
Category | B01. Consumer Goods |
1 of 3 Campaign | |
Entrant | CHEIL Hong Kong, HONG KONG |
Idea Creation | CHEIL Hong Kong, HONG KONG |
Media Placement | CHEIL Hong Kong, HONG KONG |
Production | ILLUSION CGI STUDIO Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Malek Ghorayeb | Leo Burnett Beirut | Chief Creative Officer - Campaign Supervision |
Nada Abi Saleh | Leo Burnett Beirut | Managing Director - Campaign Supervision |
Natasha Maasri | Leo Burnett Beirut | Executive Creative Director - Developed initial idea & led overall campaign execution |
Rana Khoury | Leo Burnett Beirut | Creative Director - Developed initial idea & led overall campaign execution |
Farah El Beaini | Leo Burnett Beirut | Communications Supervisor - Developed initial idea & led overall campaign execution & Led Media & PR amplification |
Grace Kassab | Leo Burnett Beirut | Associate Creative Director - Developed initial idea and led on Arabic writing |
Carl Kaed | Leo Burnett Beirut | Senior Art Director - Design Lead & Execution |
Orson Baz | Leo Burnett Beirut | Digital & Social Media Director - Digital planning & delivery/ Amplification & Analytics |
Nathalie Abi Hanna | Leo Burnett Beirut | Senior Multimedia Designer - Design & Animation |
Salma Bou Matar | Leo Burnett Beirut | Junior Art Director - Design Execution |
Nancy Haddad | Leo Burnett Beirut | Multimedia Designer - Design & Animation |
Hadi Afif | Leo Burnett Beirut | Content Manager - Digital planning & delivery/ Amplification & Analytics |
Rand Weld Ali | Leo Burnett Beirut | Communication Executive - Campaign Execution |
Razan Mneimneh | Leo Burnett Beirut | Communication Manager - Campaign Execution |
Maia Sahyoun | Leo Burnett Beirut | PR Executive - Online and Offline analytics |
Nay Baz | Leo Burnett Beirut | Senior Desktop Publisher - Production |
Rana Bizri | Leo Burnett Beirut | Studio Manager - Production |
Paul Chan | Cheil Hong Kong | Chief Creative Officer |
Lili Jiang | Cheil Hong Kong | Group Creative Director |
Ivan Au | Cheil Hong Kong | Associate Creative Director |
Kevin Cheung | Cheil Hong Kong | Associate Creative Director |
Paul Chan | Cheil Hong Kong | Copywriter |
Lili Jiang | Cheil Hong Kong | Copywriter |
Tatiana Le | Cheil Hong Kong | Copywriter |
Ivan Au | Cheil Hong Kong | Art Director |
Kevin Cheung | Cheil Hong Kong | Art Director |
Illusion CGI Studio . | Illusion CGI Studio | Illustrator |
Illusion CGI Studio . | Illusion CGI Studio | Photographer |
Brief: Promote Chupa Chups to a wider audience. Insight: When you pop a Chupa Chups in your mouth, it just brings a smile to your face. Idea: Pure joy on a stick. Execution: Every intricate detail was meticulously crafted to bring a smile to your face and convey the pure joy of Chupa Chups. The campaign became a whimsical representation of Chupa Chups. And the meticulous craftsmanship became a symbol of the brand’s unwavering devotion to joy.
Pure joy on a stick.
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