| Title | GLADYS & ANNA |
| Brand | MEAT & LIVESTOCK AUSTRALIA |
| Product / Service | LAMB |
| Category | A01. Consumer Goods |
| Entrant | THE MONKEYS, PART OF ACCENTURE SONG Sydney, AUSTRALIA |
| Idea Creation | THE MONKEYS, PART OF ACCENTURE SONG Sydney, AUSTRALIA |
| Production | THE JACKY WINTER GROUP Collingwood, AUSTRALIA |
| Post Production | THE JACKY WINTER GROUP Collingwood, AUSTRALIA |
| Post Production 2 | THE JACKY WINTER GROUP Collingwood, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Mark Green | The Monkeys part of Accenture Interactive | Group CEO & Co-Founder |
| Scott Nowell | The Monkeys part of Accenture Interactive | Group Chief Creative Officer and Co-Founder |
| Vince Lagana | The Monkeys part of Accenture Interactive | Executive Creative Director |
| Matt Michael | The Monkeys part of Accenture Interactive | Managing Director |
| Scott Dettrick | The Monkeys part of Accenture Interactive | Creative Director |
| Harry Boothman | The Monkeys part of Accenture Interactive | Copywriter |
| Jonathan Rands | The Monkeys | Art Director OOH |
| James Halliday | The Monkeys part of Accenture Interactive | Design Lead |
| Laura Ives | The Monkeys | Senior Designer |
| Penny Brown | The Monkeys part of Accenture Interactive | Head of Production |
| Kit Landsdell | The Monkeys part of Accenture Interactive | Business Strategy Director |
| Ciaran Miller-Stubbs | The Monkeys part of Accenture Interactive | Group Content Director |
| Fizzy Keeble | The Monkeys part of Accenture Interactive | Content Director |
| Ruth Peck | The Monkeys part of Accenture Interactive | Senior Content Manager |
| Will Haslingden | The Monkeys part of Accenture Interactive | Producer OOH |
| Nigel Buchanan | The Jacky Winter Group | Illustrator |
2020 was the most divided year in Australian history. For the first time in over 100 years, the feuding state premiers slammed shut their borders separating friends, families and entire communities. In a country where people are normally free to move between the 8 states and territories without restrictions, Australia went further than any democracy in the world to restrict its own citizens. The ‘state border wars', as the media dubbed them, denied 25 million Australians freedom of movement in their own country - with fines and threat of jail time becoming the standard. As the state tension continued to escalate, the future looked more divided than ever. As a brand that’s been uniting Australians for decades around a lamb BBQ. We needed a bold and provocative idea to hold a mirror up to the bickering state premiers and bring people back together after the most divided year ever.
The murals were larger than a 6-sheet poster. Displayed on mobile OOH billboards at a size of 4x2 metres.