SCREWED CONSTRUCTION WORKER

TitleSCREWED CONSTRUCTION WORKER
BrandMCDONALD'S
Product / ServiceMCDONALD'S
CategoryA03. Travel, Leisure, Retail, Restaurants & Fast Food Chains
EntrantFLOCK CREATIVE NETWORK Jakarta, INDONESIA
Idea Creation FLOCK CREATIVE NETWORK Jakarta, INDONESIA

Credits

Name Company Position
Erwin Santoso FTW - Future Creative Network Chief Creative Officer
Reza Fitriano FTW - Future Creative Network Chief Business Officer
Chandra suteja FTW - Future Creative Network Creative Director
Vincent Wijaya FTW - Future Creative Network Art Director
Nishfi Intishar FTW - Future Creative Network Account Manager
Adityas Trigantoro FTW - Future Creative Network Agency Producer
Adam Pamungkas Neverland CGI CGI STUDIO

Cultural / Context information for the jury

This campaign portrays some late workers who are broken into pieces. It’s a metaphor that we took from toys assembly kit, illustrating people who need a jolt McCafe to make them whole and ready for the day ahead.

Is your billboard / poster larger or smaller than a 6 sheet poster (1200 x 1800mm)?

Larger