RACING CAR

Silver Spike Campaign
TitleRACING CAR
BrandCHUPA CHUPS
Product / ServiceCHUPA CHUPS
CategoryB01. Consumer Goods
3 of 3 Campaign
EntrantCHEIL Hong Kong, HONG KONG
Idea Creation CHEIL Hong Kong, HONG KONG
Media Placement CHEIL Hong Kong, HONG KONG
Production ILLUSION CGI STUDIO Bangkok, THAILAND

Credits

Name Company Position
Paul Chan Cheil Hong Kong Chief Creative Officer
Lili Jiang Cheil Hong Kong Group Creative Director
Ivan Au Cheil Hong Kong Associate Creative Director
Kevin Cheung Cheil Hong Kong Associate Creative Director
Paul Chan Cheil Hong Kong Copywriter
Lili Jiang Cheil Hong Kong Copywriter
Tatiana Le Cheil Hong Kong Copywriter
Ivan Au Cheil Hong Kong Art Director
Kevin Cheung Cheil Hong Kong Art Director
Illusion CGI Studio . Illusion CGI Studio Illustrator
Illusion CGI Studio . Illusion CGI Studio Photographer

Cultural / Context information for the jury

Brief: Promote Chupa Chups to a wider audience. Insight: When you pop a Chupa Chups in your mouth, it just brings a smile to your face. Idea: Pure joy on a stick. Execution: Every intricate detail was meticulously crafted to bring a smile to your face and convey the pure joy of Chupa Chups. The campaign became a whimsical representation of Chupa Chups. And the meticulous craftsmanship became a symbol of the brand’s unwavering devotion to joy.

Translation. Provide a full English translation of any text.

Pure joy on a stick.

Is your billboard / poster larger or smaller than a 6 sheet poster (1200 x 1800mm)?

Larger