| Title | GANZI DISTRICT, SICHUAN |
| Brand | MERCEDES |
| Product / Service | MERCEDES-BENZ |
| Category | B01. Consumer Goods |
| 1 of 4 Campaign | |
| Entrant | OGILVY Shanghai, CHINA |
| Idea Creation | OGILVY Shanghai, CHINA |
| Idea Creation 2 | OGILVY Beijing, CHINA |
| Production | ARS THANEA New York, USA |
| Name | Company | Position |
|---|---|---|
| Reed Collins | Ogilvy Asia Pacific | Chief Creative Officer |
| Wei Fei | Ogilvy Shanghai | Group Executive Creative Director |
| Sascha Engel | Ogilvy Shanghai | VP of Creative Technology |
| Michael Pearson | Ogilvy Shanghai | Group Creative Director |
| Jimmy Wang | Ogilvy Shanghai | Creative Director |
| Addy Supon Khaotong | Ogilvy Shanghai | Creative Director |
| Lance Francisco | Ogilvy Shanghai | Art Director |
| Kelly Yang | Ogilvy Shanghai | Art Buyer |
| Ivy Wang | Ogilvy Shanghai | Senior Copywriter |
| Peter Jaworowski | Ars Thanea | Executive Creative Director |
| Sebastian Marek | Ars Thanea | 3D Artist |
| Tomasz Chrabolowski | Ars Thanea | Digital Artist |
| Magdalena Grzesz | Ars Thanea | Producer |
| Yuanqiu Guo | Ogilvy Beijing | Managing Partner |
| Houxiao Li | Ogilvy Beijing | Head of Copy |
| Mika Tay | Ogilvy Beijing | Creative Director |
| Wanxiao Yang | Ogilvy Beijing | Business Director |
In 2020, Covid shut down air travel entirely for Chinese residents. While it was a disaster for airlines, it was an opportunity for Mercedes… As luxury Chinese travellers still wanted to see the world in style, so they traded business-class for G-Class… Mercedes’ ultimate luxury 4x4. We brought this to life by promoting travel within China, showing some of China’s most iconic – and highest – landmarks as though seen from the window of an car – mimicking typical travel photos from planes. This showed how the peerless off-road abilities and luxury feeling of the G-Class can still elevate travellers, even in 2020. Locations: Nuerjia Canyon, Xinjiang - 4265ft Ganzi District, Sichuan - 14271ft Yangshuo Mountain, Guilin - 3051ft Nanxiong District, Guangdong - 3346ft
No, it was large format.