Title | THE ROUNDABOUT |
Brand | VOLKSWAGEN |
Product / Service | VOLKSWAGEN TIGUAN |
Category | B01. Consumer Goods |
Entrant | DDB Sydney, AUSTRALIA |
Idea Creation | DDB Sydney, AUSTRALIA |
Media Placement | PHD Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Tommy Cehak | DDB Group Sydney | Creative Director |
Tim Woolford | DDB Group Sydney | Creative Director |
Tom Lawrence | DDB Group Sydney | Copywriter |
Samuel Raftl | DDB Group Sydney | Art Director |
We were tasked with launching the new Volkswagen Tiguan with an OOH campaign focusing on its helpful driver assistance technology like pedestrian detection and lane assist. In a market that was dominated by parity product and car advertising cliches, we had to find a new and far less traditional way to capture people’s attention and remain competitive with a smaller budget than our competitors.
Smaller - small format OOH posters