Cultural / Context information for the jury

Hanging out with our besties-after hours and late into the night is common here in Hong Kong; truly a city that never sleeps. In the stillness of the night, popular quiet spots like an empty basketball court, a walk-by the harbour, a park bench and even a playground can all turn into a place where the truest friendships are made. This is especially true during Hong Kong's strict COVID dine-in restrictions, where restaurants and bars are all closed. In this outdoor series, we capture these intimate settings and showcase how McDonald's has synonymously become proof of BFF moments. Anytime. Anywhere.

Is your billboard / poster larger or smaller than a 6 sheet poster (1200 x 1800mm)?

Large (3600 x 2400 Landscape), which is standard Hong Kong landscape bus shelter size.