Title | TREEHOUSE |
Brand | PEDIGREE |
Product / Service | DOG ADOPTION |
Category | A13. Corporate Social Responsibility |
3 of 3 Campaign | |
Entrant | COLENSO BBDO Auckland, NEW ZEALAND |
Idea Creation | COLENSO BBDO Auckland, NEW ZEALAND |
Media Placement | STARCOM Auckland, NEW ZEALAND |
PR | IMPACT PR Auckland, NEW ZEALAND |
Production | EXIT FILMS Auckland, NEW ZEALAND |
Name | Company | Position |
---|---|---|
Nick Worthington | Colenso BBDO | Creative Chairman |
Andre Sallowicz | Colenso BBDO | Creative Director |
Simon Vicars | Colenso BBDO | Creative Director |
Andre Sallowicz | Colenso BBDO | Art Director |
Simon Vicars | Colenso BBDO | Copywriter |
Ahmad Salim | Colenso BBDO | Group Business Director |
Abbi Barker | Colenso BBDO | Business Director |
Alice Sopwith | Colenso BBDO | Account Manager |
Ed Gunn | Colenso BBDO | Planner |
Paul Gunn | Colenso BBDO | PR & Activation |
Oliver Downs | MARS NZ | Marketing Director |
Cormac van den Hoofdakker | MARS NZ | Marketing Manager - Pet |
Maria Granados | MARS NZ | BRAND MANAGER – DOG & SPECIALTY |
Mark Delvin | Impact PR | Director |
Tim Freeman | Colenso BBDO | Experience Design Director |
Will Thorrat | Colenso BBDO | Digital Producer |
Dean Pomfrett | Colenso BBDO | Design Director |
Craig Thompson | Colenso BBDO | User Experience Architect |
David Arcus | Colenso BBDO | Lead Developer |
Alex Krivenko | Colenso BBDO | Front-end Developer |
Emma Tait | Colenso BBDO | Senior Product and Experience |
Serena Fountain-Jones | Colenso BBDO | Senior Producer |
Will Bailey | Colenso BBDO | Photographer |
Jodi Davis | Colenso BBDO | Senior Mac Op |
Reks Kok | Colenso BBDO | Retoucher |
Jen Storey | Colenso BBDO | Head of Broadcast |
Declan Cahill | Exit Films | Production Company Producer |
Adam Gunser | Exit Films | Director |
Pete Ritchie | n/a | Colourist |
The commercial begins on an old treehouse in a backyard. A deep American Voice Over talks about how the treehouse was built a long time ago by a father and son. The camera drifts around the details of the treehouse while the voice talks about how special it is to both father and son. Suddenly we hear a yell and we see a middle-aged man kick off a wooden step from the treehouse ladder. He throws it into the distance and a dog chases after it. Cut to an endframe where a picture frame of the grown up kid is knocked over and replaced by a picture of the dog. The young man has been replaced.