Title | HARD MAN TO IMPRESS |
Brand | PEDIGREE |
Product / Service | DOG ADOPTION |
Category | A13. Corporate Social Responsibility |
1 of 3 Campaign | |
Entrant | COLENSO BBDO Auckland, NEW ZEALAND |
Idea Creation | COLENSO BBDO Auckland, NEW ZEALAND |
Media Placement | STARCOM Auckland, NEW ZEALAND |
PR | IMPACT PR Auckland, NEW ZEALAND |
Production | EXIT FILMS Auckland, NEW ZEALAND |
Name | Company | Position |
---|---|---|
Nick Worthington | Colenso BBDO | Creative Chairman |
Andre Sallowicz | Colenso BBDO | Creative Director |
Simon Vicars | Colenso BBDO | Creative Director |
Andre Sallowicz | Colenso BBDO | Art Director |
Simon Vicars | Colenso BBDO | Copywriter |
Ahmad Salim | Colenso BBDO | Group Business Director |
Abbi Barker | Colenso BBDO | Business Director |
Alice Sopwith | Colenso BBDO | Account Manager |
Ed Gunn | Colenso BBDO | Planner |
Paul Gunn | Colenso BBDO | PR & Activation |
Oliver Downs | MARS NZ | Marketing Director |
Cormac van den Hoofdakker | MARS NZ | Marketing Manager - Pet |
Maria Granados | MARS NZ | BRAND MANAGER – DOG & SPECIALTY |
Mark Delvin | Impact PR | Director |
Tim Freeman | Colenso BBDO | Experience Design Director |
Will Thorrat | Colenso BBDO | Digital Producer |
Dean Pomfrett | Colenso BBDO | Design Director |
Craig Thompson | Colenso BBDO | User Experience Architect |
David Arcus | Colenso BBDO | Lead Developer |
Alex Krivenko | Colenso BBDO | Front-end Developer |
Emma Tait | Colenso BBDO | Senior Product and Experience |
Serena Fountain-Jones | Colenso BBDO | Senior Producer |
Will Bailey | Colenso BBDO | Photographer |
Jodi Davis | Colenso BBDO | Senior Mac Op |
Reks Kok | Colenso BBDO | Retoucher |
Jen Storey | Colenso BBDO | Head of Broadcast |
Declan Cahill | Exit Films | Production Company Producer |
Adam Gunser | Exit Films | Director |
Pete Ritchie | n/a | Colourist |
The commercial begins on a mostly empty room. We see that it’s a teenager’s room, and that teen has moved out. The camera pans slowly over trophies and accolades as a deep American voice over talks about the relationship between father and son growing up. We hear that the father was incredibly hard to impress. The camera looks out the window of the room. We see a small dog sit down in front of the father. The father leaps with joy, shouting to his wife to witness what has just happened. Cut to an endframe where a picture frame of the grown up kid is knocked over and replaced by a picture of the dog. The young man has been replaced.