Title | TACKLE IN THE CITY |
Brand | AIG JAPAN HOLDINGS |
Product / Service | ACTIVE CARE |
Category | B09. Corporate Image & Sponsorship |
Entrant | TBWA\HAKUHODO Tokyo, JAPAN |
Idea Creation | TBWA\HAKUHODO Tokyo, JAPAN |
Production | AOI PRO. INC. Osaki, Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Kazoo Sato | TBWA\HAKUHODO | Chief Creative Officer |
Takahiro Hosoda | TBWA\HAKUHODO | Senior Creative Director |
Hiroshi Yamazaki | TBWA\HAKUHODO | Copywriter |
Keisuke Shimizu | TBWA\HAKUHODO | Senior Art Director |
Yosuke Sugioka | TBWA\HAKUHODO | Art Director |
Kei Tominaga | TBWA\HAKUHODO | Activation Planner |
Tetsuya Umeda | TBWA\HAKUHODO | Interactive Planner |
Kei Kaneko | TBWA\HAKUHODO | Account Director |
Isao Ishii | TBWA\HAKUHODO | Account Supervisor |
Mami Konisho | TBWA\HAKUHODO | Account Supervisor |
Masa Okazaki | TBWA\HAKUHODO | Planning Director |
Keita Kawakatsu | TBWA\HAKUHODO | Planning Director |
Yoku Ishida | TBWA\HAKUHODO | Strategic Planner |
Hisashi Eto | Club A | Film Director |
Shunsuke Nakamura | AOI Pro. | Producer |
Takuma Iso | AOI Pro. | Producer |
Riki Sakai | AOI Pro. | Producer |
Makoto Tominaga | AOI Pro. | Production Manager |
Seigo Yanagita | Freelance | Production Manager |
The film opens with group of All Blacks players appearing in Shibuya, one of the most crowded city in Tokyo, out of nowhere. Suddenly, the players starts dashing towards random pedestrians and tackling them to the ground. Onlookers are astonished by this sudden tackle, but as they look closer they realize what comes afterwards. After the tackle, we see shots of truck spinning out of control and crash and a billboard falls to the sidewalk. ALL BLACKS were preventing injuries and accidents from happening, personifying AIG SONPO’s commitment to protect its customers with ACTIVE CARE, risk prevention.