Title | CAPTURE |
Brand | VERENA INTERNATIONAL CO., LTD. |
Product / Service | SURE |
Category | B03. Fast Moving Consumer Goods |
Entrant | McCANN Bangkok, THAILAND |
Idea Creation | McCANN Bangkok, THAILAND |
Production | PHENOMENA Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Wichian Thongsuksiri | McCann Worldgroup | Executive Creative Director |
Supachai Toemtechatpong | McCann Worldgroup | Executive Creative Director |
Suramanas Juntima | McCann Worldgroup | Creative Group Head |
Wichian Thongsuksiri | McCann Worldgroup | Copy Writer |
Supachai Toemtechatpong | McCann Worldgroup | Art Director |
Suramanas Juntima | McCann Worldgroup | Art Director |
Natthawut Chuklunthong | McCann Worldgroup | Junior Art Director |
Siriwan Bamrungphol | McCann Worldgroup | Production Group Head |
Jirapa Birasiriwatana | McCann Worldgroup | Group Business Director |
Rasrin Akkaranunkorranich | McCann Worldgroup | Account Director |
Yupin Muntzing | McCann Worldgroup | Chief Executive Officer |
Thananchai Sornsriwichai | Phenomena | Director |
Panida Ngamsompong | Phenomena | Producer |
To break through the clutter of generic weight loss demonstrations and claims in the market, Verena turns the straightforward proposition of an ingestible fat binding supplement into a very literal yet unexpected demonstration of efficacy that ‘captures the fat’. The idea is brought to life through a narrative that compares the working of the supplement to that of a vigilant highway policeman. The ‘inside’ story unfolds through a series of entertaining word play and dramatizations from the moment Sure supplement is ingested by local celebrity Woonsen, in which all fat passing through her mouth is captured and unable to pass through to any other part of her body.