Title | PURELY YOU |
Brand | PURIKU |
Product / Service | DRINK |
Category | B02. Drinks |
Entrant | SALMON HOUSE Bangkok, THAILAND |
Idea Creation | SALMON HOUSE Bangkok, THAILAND |
Media Placement | SALMON HOUSE Bangkok, THAILAND |
PR | SALMON HOUSE Bangkok, THAILAND |
Production | SALMON HOUSE Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Vichai Matakul | Salmon House | Creative Director |
An ordinary kid wonders why all the teenager commercials has to be the same: encourage teen to be true to themselves by doing extreme stuff, going wild and having a live-like no-tomorrow attitude. ? Why all teen commercials has to be dominated by extroverts. if those commercial really want teenager to be themselves, why do they have to stereotype them?