Title | KEEPING IT REAL |
Brand | HUNGRY JACK'S |
Product / Service | HUNGRY JACK'S |
Category | A06. Retail, e-Commerce, Restaurants & Fast Food Chains |
Entrant | CLEMENGER BBDO SYDNEY, AUSTRALIA |
Idea Creation | CLEMENGER BBDO SYDNEY, AUSTRALIA |
Production | CLEMENGER BBDO SYDNEY, AUSTRALIA |
Production 2 | FINCH Sydney, AUSTRALIA |
Production 3 | THE BUTCHERY Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Ben Coulson | Clemenger BBDO Sydney | Chief Creative Officer |
Paul Dunne | Clemenger BBDO Sydney | Creative Director |
Zander Williment | Clemenger BBDO Sydney | Copywriter |
Willy Maitland | Clemenger BBDO Sydney | Art Director |
Denise McKeon | Clemenger BBDO | Head of Broadcast |
Cath Bosson | Clemenger BBDO Sydney | Group Account Director |
Smaran Jworchan | Clemenger BBDO Sydney | Senior Account Director |
Ant Tiernan | Clemenger Sydney | Senior Audio Engineer |
Daniel Mortensen | Clemenger BBDO Sydney | Head of Craft |
Giacomo Groff | Clemenger Sydney | Planning Director |
Alex Gueterres | Clemenger Sydney | Agency Editor |
BURGER PHONE... In a world gone mad with; food fads, kale smoothies, brakeless bikes and inverted Yoga, Hungry Jack’s - Australia's Burger King - stands proud as the home of big, bold, no-bullshit burgers. In this spot, a regular guy has landed in hipster, foodie hell when he’s saved by a call from an unexplained burger phone. The mysterious caller gives our protagonist a reality check before urging him to “Keep it Real”. This prompts a blockbuster style action sequence away from ‘hipsterville’ and into Hungry Jack’s.