Title | DA DA DING |
Brand | NIKE INDIA |
Product / Service | NIKE |
Category | A04. Durable Consumer Goods |
Entrant | WIEDEN+KENNEDY Delhi, INDIA |
Idea Creation | WIEDEN+KENNEDY Delhi, INDIA |
Production | DIVISION Paris, FRANCE |
Name | Company | Position |
---|---|---|
Kim Papworth | Wieden+Kennedy | Executive Creative Director, Emerging Markets |
Susan Hoffman | Wieden+Kennedy | Co-chief Creative Office |
Ankita Tobit | Wieden+Kennedy | Creative - Copy |
Anyaa Dev | Wieden+Kennedy | Creative - Art |
Mohamed Rizwan | Wieden+Kennedy | Creative Director |
Aparna Battoo | Wieden+Kennedy | Account Director |
Jayaram Shankar | Wieden+Kennedy | Associate Account Director |
Amsha Kalra | Wieden+Kennedy | Digital Strategist |
Deb Drumm | Wieden+Kennedy | Agency producer |
Karrelle Dixon | Wieden+Kennedy | Director of Growth Markets |
Patrick Cahill | Wieden+Kennedy | Managing Director |
Andy Lindblade | Wieden+Kennedy | Global Planning Director |
Michelle Arrazcaeta | Wieden+Kennedy | Planner |
Danny Sheniak | Wieden+Kennedy | Global Media Planning Director |
Francois Rousselet | Division Paris | Director |
Jules de Chateleux | Division Paris | Executive Producer |
Tom Lindsay | Trim Editing | Editor |
Matias Boucard | Matias Boucard | Director of Photography |
Gener8ion | Savoir Faire | Music Artist |
GIZZLE | Savoir Faire | Music Artist |
To get girls to pick up a sport, we knew we couldn’t be preachy. We had to create a new language and a portrait of girls not seen before. So we borrowed from the world of MIA and Beyonce and created a music video where girls come out and reclaim the streets of Mumbai. They are shown running, jumping, fighting even, as they show the world that sport isn’t just for the athletically gifted, but for everyone.