Title | PITCHING FRENCH FILMS TO HOLLYWOOD - REJECT LA VIE DADELE |
Brand | ALLIANCE FRANÇAISE DE SINGAPOUR |
Product / Service | CINE-CLUB |
Category | C02. Branded Content & Entertainment Film |
3 of 3 Campaign | |
Entrant | ALLIANCE FRANçAISE DE SINGAPOUR Singapore, SINGAPORE |
Idea Creation | OGILVY & MATHER SINGAPORE, SINGAPORE |
PR | OGILVY PUBLIC RELATIONS WORLDWIDE Singapore, SINGAPORE |
Production | JOINERY Los Angeles, USA |
Name | Company | Position |
---|---|---|
Eugene Cheong | Ogilvy & Mather Singapore | Chief Creative Officer |
Nicolas Courant | Ogilvy & Mather Singapore | Executive Creative Director |
Axel Grimald | Ogilvy & Mather Singapore | Creative Director |
Aritra Dutta | Ogilvy & Mather Singapore | Senior Copywriter |
David Stevanov | Ogilvy & Mather Singapore | Senior Art Director |
Kevin Wijaya | Ogilvy & Mather Singapore | Digital Art Director |
Carole Domange | Ogilvy & Mather Singapore | Global Group Account Director |
Alvin Chin | Ogilvy & Mather Singapore | Regional Head of creative Services |
James Brook-Partridge | Hogarth & Ogilvy Singapore | Head of Broadcast Production |
Justine Hazlett | Ogilvy & Mather Singapore | TV Producer |
Stephenie Lee | Hogarth & Ogilvy Singapore | Art Buyer |
Leon Lee | Hogarth & Ogilvy Singapore | Senior Editor |
Alex Grossman | Joinery | Director |
Gerard Cantor | Joinery | Managing Director |
Elliot Lucas | Joinery | Executive Producer |
Mark McCune | Joinery | Producer |
Ross Girard | Joinery | Head of Production |
Seamus Tierney | Joinery | Director of Photography |
Chelsea Oliver | Joinery | Art Director |
Charlie Zwick | Joinery | Editor |
Aaron Fitzgerald | Joinery | Additional Editorial |
Edward Flores | Joinery | Casting Director |
Elaine Ong | Miracle Factory | Digital Imaging Artist |
Dionne Chin | Miracle Factory | Executive Director |
Omar De Vera | Freeflow Productions | Senior Editor |
Cara Suplido | Freeflow Productions | Producer |
This film is based on the meeting between a French director and Hollywood professionals to whom he pitched 3 movie ideas. What they didn’t know is that these were from existing French cinema masterpieces. Andrew Licht, executive producer of "Waterworld" had to react on the pitch for "Entre Les Murs". William Fay, producer of "Independence Day", "300" and "The Hangover", listened to the pitch for "La Vie d'Adèle”. While "Amour", was pitched to Lynn Mary Stewart, the actress from "Rain Man" and "American Graffiti" and Jack Hogan, another renowned producer from Hollywood. They rejected the pitches as they thought these ideas lacked action or drama and won’t be marketable. Their cautious and negative reactions illustrated that French cinema does not follow the usual Hollywood formulas in a humorous and unique way.