Title | ANZ #HOLDTIGHT |
Brand | ANZ |
Product / Service | ANZ BANK |
Category | B08. Financial Products & Services, Commercial Public Services, B2B Products & Services |
Entrant | TBWA\MELBOURNE, AUSTRALIA |
Idea Creation | TBWA\MELBOURNE, AUSTRALIA |
Media Placement | PHD Melbourne, AUSTRALIA |
PR | ELEVEN Melbourne, AUSTRALIA |
PR 2 | ELEVEN Auckland, NEW ZEALAND |
Production | LEVEL TWO MUSIC Melbourne, AUSTRALIA |
Production 2 | THE GLUE SOCIETY Sydney, AUSTRALIA |
Production 3 | REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA |
Additional Company | DIGITAL ARTS NETWORK Auckland, NEW ZEALAND |
Name | Company | Position |
---|---|---|
Paul Reardon | TBWA\Melbourne | Chief Creative Officer |
Tara Ford | TBWA\Melbourne | Creative Director |
Tim Woolford | TBWA\Melbourne | Creative |
Scott Canning | TBWA\Melbourne | Creative |
Margot Ger | TBWA\Melbourne | Head of Broadcast |
Dave Keating | TBWA\Melbourne | Head of Integrated Production |
Harrison Webster | TBWA\Melbourne | Content Director |
Stephanie Leddin | TBWA\Melbourne | Content Producer |
Jesse Richards | TBWA\Melbourne | Content Creator/Editor |
Michael Edwards | Level Two Music | Composer |
Pete Baker | The Glue Society | Director |
Michael Ritchie | Revolver/Will O'Rourke | Manager Director/Executive Producer |
Josh Mullens | Revolver/Will O'Rourke | Executive Producer/Head of Projects |
Jasmin Helliar | Revolver/Will O'Rourke | Producer |
Geoffrey Simpson | Revolver/Will O'Rourke | DOP |
Ricci Meldrum | TBWA\Melbourne | Regional Group Head |
Claire Tenzer | TBWA\Melbourne | Group Business Director |
Amelia Van Veenendaal | TBWA\Melbourne | Project Director |
Todd McClerie | TBWA\Melbourne | Project Manager |
Paul Arena | TBWA\Melbourne | Digital Planner |
Fee Townshend | Eleven | Managing Director Melbourne |
Angelina Farry | Eleven | Managing Director Auckland |
Louise Cargo | Eleven | Senior Account Director |
Jade Glashoff | Eleven | Account Director |
Christy Peacock | TBWA\Auckland | Executive Creative Director |
Karen Maurice O'Leary | TBWA\Auckland | Creative Director |
Robyn Budd | TBWA\Auckland | Head of Client Service |
Maike Blackman | TBWA\Auckland | Group Acount Director |
Ruby Soole | TBWA\Auckland | Account Manager |
The film opens with a series of intimate vignettes of hands finding each other. Everyday moments like walking down the street, or laying on a blanket in a park. We reveal the hands are those of LGBTI couples. We then see a series of shots of these couples holding hands, but encountering a situation that makes them feel uncomfortable, so they let go. However, in a moment of pride, two men decide to hold tight to each other as they walk past a busy pub. A super appears over their tight grip: ‘When you feel like letting go. #HOLDTIGHT’ We then move into a supercut of couples holding tight. The film closes with a super that reads ‘ANZ is proud to continue supporting Sydney Gay and Lesbian Mardi Gras, and the Auckland Pride Festival followed by ANZ’s logo and their brand values ‘diversity, inclusion, respect.’