Title | ALL IN ONE |
Brand | ALIBABA |
Product / Service | FILM |
Category | A06. Retail, e-Commerce, Restaurants & Fast Food Chains |
Entrant | FRED & FARID SHANGHAI, CHINA |
Idea Creation | FRED & FARID SHANGHAI, CHINA |
Media Placement | FRED & FARID SHANGHAI, CHINA |
PR | FRED & FARID SHANGHAI, CHINA |
Production | FRED & FARID SHANGHAI, CHINA |
Additional Company | ALIBABA Hangzhou, CHINA |
Name | Company | Position |
---|---|---|
Fred Raillard | FRED & FARID | Chief Creative Officer |
Farid Mokart | FRED & FARID | Chief Creative Officer |
Feng Huang | FRED & FARID | Executive Creative Director |
Adrien Goris | FRED & FARID | Art Director |
Issy Zheng | FRED & FARID | Art Director |
Barbie, beats, CANON, Converse, DJI, Dove, Estée Lauder, Evian, Gillette, Gopro, | / | Copywriter |
Chris Wang | FRED & FARID | Copywriter |
Daniel Galganski | FRED & FARID | Copywriter Assistant |
Josh Tou | FRED & FARID | Copywriter Assistant |
Karim Naceur | FRED & FARID | Agency head of group production |
Jessy Huang | FRED & FARID | Agency Producer |
Sayde Bayrak | FRED & FARID | Agency Producer |
Nichole Niu | FRED & FARID | Agency Supervisor |
Chris Tung | Alibaba | Brand Supervisor |
In this 1min11 vignette film, entirely shot in China (Xinjiang, Shanghai), we illustrate about 30 different brand taglines’ lifestyles by featuring 30 Chinese consumers, in different locations and life moments. The film script has been entirely written with brand taglines; 31 of the world’s most iconic brand taglines united together in a specific order to tell one unique story to celebrate 11.11. The story is a celebration of international modern/qualitative lifestyles.