Title | ADIDAS ODDS |
Brand | ADIDAS |
Product / Service | ADIDAS SHOE |
Category | A04. Durable Consumer Goods |
Entrant | TAPROOT DENTSU Mumbai, INDIA |
Idea Creation | TAPROOT DENTSU Mumbai, INDIA |
PR | TAPROOT DENTSU Mumbai, INDIA |
Production | TAPROOT DENTSU Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Santosh Padhi | Taproot Dentsu | Chief Creative Officer |
Agnello Dias | Taproot Dentsu | Chief Creative Officer |
Piyush Gupta | Taproot Dentsu | Creative Director |
Apoorva Jain | Taproot Dentsu | Copy Writer |
Umesh Shrikhande | Taproot Dentsu | CEO |
Ayesha Ghosh | Taproot Dentsu | Business Head |
Gargi Raju | Taproot Dentsu | Brand Partner |
Veneet Raj Bagga | Onion Films | Director |
Tassaduq Hussain | Freelancer | DOP |
Anju Vaswani | Nomad Films | Producer |
Manju Moses | Nomad Films | Producer |
This film portrays the fight of Major D.P Singh, against his own body, against his will, against the world and against everything that’s considered odd for a paraplegic person to do. It showcases his journey from losing a leg in war to becoming India’s first blade runner. And while he has been running against the odds all his life, Adidas Odds, which is a pair of the same shoe, is an attempt to even out the odds for him. It leaves the viewers with just one question, “He has evened out the odds. Have you?”