Title | DAD BODS |
Brand | PACIFIC BRANDS UNDERWEAR |
Product / Service | BONDS |
Category | B04. Durable Consumer Goods |
Entrant | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
Idea Creation | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
Production | GUILTY CONTENT Melbourne, AUSTRALIA |
Additional Company | PACIFIC BRANDS UNDERWEAR GROUP Hartwell, AUSTRALIA |
Name | Company | Position |
---|---|---|
James McGrath | Clemenger BBDO Melbourne | Creative Chairman |
Ant Keogh | Clemenger BBDO Melbourne | Chief Creative Officer |
Anthony Phillips | Clemenger BBDO Melbourne | Creative Director |
Richard Williams | Clemenger BBDO Melbourne | Creative Director |
Michael Derepas | Clemenger BBDO Melbourne | Planning Director |
Lisa Moro | Clemenger BBDO Melbourne | Senior Agency Producer |
Sharon Adams | Clemenger BBDO Melbourne | Operations Director - Print |
Tony Rogers | Guilty Productions | Director |
Marin Johnson | Freelance | DOP/Cinematographer |
Jason Byrne | Guilty Productions | Producer |
Martin Greer | Freelance | Grade Artist / Colourist |
Sam Coates | Finish Post Productions | Editor |
Stevo Williams | Flagstaff Studios | Sound Designer/Engineer |
Simon Lamplough | Clemenger BBDO Melbourne | Managing Partner |
Grant Oorloff | Clemenger BBDO Melbourne | Account Director |
Emily Small | Pacific Brands Underwear Group | Marketing Manager |
We all know the sacrifices mothers make in having children. However, what is often not discussed is the toll childbirth takes on a father's body. For no reason whatsoever men seem to suffer many of the same side effects that women do after having a child. It even has a name 'the dad-bod'. In a very light hearted and irreverent way Bonds created a campaign to shine a light on the plight of fathers so they are not forgotten in the lead up to their special day.