Title | EVERY SPEED HAS A CONSEQUENCE |
Brand | TRANSPORT ACCIDENT COMMISSION VICTORIA |
Product / Service | TRANSPORT ACCIDENT COMMISSION VICTORIA |
Category | A14. Public Sector |
Entrant | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
Idea Creation | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
Production | FINCH Melbourne, AUSTRALIA |
Additional Company | TRANSPORT ACCIDENT COMMISSION Geelong, AUSTRALIA |
Name | Company | Position |
---|---|---|
James McGrath | Clemenger BBDO Melbourne | Creative Chairman |
Ant Keogh | Clemenger BBDO Melbourne | Chief Creative Officer |
Stephen de Wolf | Clemenger BBDO Melbourne | Creative Director |
Evan Roberts | Clemenger BBDO Melbourne | Creative Director |
James Orr | Clemenger BBDO Melbourne | Creative |
Elle Bullen | Clemenger BBDO Melbourne | Creative |
Matt Pearce | Clemenger BBDO Melbourne | Senior Planner |
Christopher Riggert | FINCH | Director |
Kate Merrin | FINCH | Producer |
Corey Esse | FINCH | Managing Director/EP |
Lucinda Thomson | FINCH | DOP/Cinematographer |
Johanna Scott | The Butcher' | Editor |
Paul Davies | PD Sound Design | Sound Design Arranger |
Byron Scullin | Level Two Music | Music Composer/Arranger |
Andrew Clarkson | Method Studios | Grade/Colourist |
Nick Ponzi | Blackbird | VFX Supervisor |
Sonia von Bibra | Clemenger BBDO Melbourne | Agency Executive Producer |
Lisa Moro | Clemenger BBDO Melbourne | Senior Agency Producer |
Maryne Muroni | Clemenger BBDO Melbourne | Agency Digital Producer |
Nicholas Short | Clemenger BBDO Melbourne | Agency Producer |
Naomi Gorringe | Clemenger BBDO Melbourne | Group Account Director |
Kate Joiner | Clemenger BBDO Melbourne | Project Director |
Nicole Bishop | Clemenger BBDO Melbourne | Account Executive |
Samantha Cockfield | Transport Accident Commission Victoria | Senior Manager, Road Safety |
Samantha Buckis | Transport Accident Commission Victoria | Acting Manager, Road Safety |
Paula Vigorelli | Transport Accident Commission Victoria | Manager, Marketing |
The ‘Consequences’ TVC depicts seven different outcomes in an incident between a young boy on a bike and a car approaching at seven different speeds. At the car's slowest speed, a collision is avoided altogether but other scenarios depict more serious outcomes as the speed increases, culminating in a scene where the car is wrapped around a pole and the bike flies through the air.