Title | TRAVEL WITH PARENTS (TVC) |
Brand | CHINA AIRLINES |
Product / Service | CHINA AIRLINES |
Category | A07. Travel, Transport & Leisure |
Entrant | LEO BURNETT TAIWAN Taipei, CHINESE TAIPEI |
Idea Creation | LEO BURNETT TAIWAN Taipei, CHINESE TAIPEI |
Production | YUANYUAN PRODUCTION Taipei City, CHINESE TAIPEI |
Production 2 | MINDBIZ POST Taipei, CHINESE TAIPEI |
Name | Company | Position |
---|---|---|
Murphy Chou | Leo Burnett Taiwan | Chief Creative Officer |
Jin Yang | Leo Burnett Taiwan | Creative Partner |
Nana Tsai | Leo Burnett Taiwan | Art Director |
Raya Lee | Leo Burnett Taiwan | Art Director |
Murphy Chou | Leo Burnett Taiwan | Copywriter |
Jin Yang | Leo Burnett Taiwan | Copywriter |
Chiahan Chen | Leo Burnett Taiwan | Copywriter |
Leslie Chang | Leo Burnett Taiwan | Chief Strategy Officer |
Sylvia Cheng | Leo Burnett Taiwan | Chief Operating Officer |
Morven Lin | Leo Burnett Taiwan | Associate Account Director |
Claire Chang | Leo Burnett Taiwan | Account Executive |
Francis Tan | Yuan Yuan Production | Director |
Chiu-Chia Lee | Yuan Yuan Production | Executive Producer |
David Yeh | Yuan Yuan Production | Producer |
John Lin | Yuan Yuan Production | Director of Photography |
Jane Liu | Yuan Yuan Production | Post-Producer |
Chang Chien Pai Mei | Mind Biz Post-Production | Editor |
Seek Huang | Mind Biz Post-Production | Composer |
Eva Chang | Mind Biz Post-Production | Composer |
We discovered that although people often traveled with their parents when they were kids, many couldn’t recall memories of those trips when they grew up. At the end of the film, we encouraged consumers to take a trip with their parents to create new shared memories.